Post by account_disabled on Feb 12, 2024 3:45:42 GMT -6
It hurts people who use social media. It hurts those who invest in actually building the content, and it hurts the teams, executives, and people who plan and strategize around what content marketing can and cannot achieve, and how content marketing should work. You know, I do this because I think this is something that's been rising in the content and inbound marketing space for a long time. But yesterday afternoon I was in Seattle talking to some startups. I'm talking to them about how to create blog posts, video content (like Whiteboard Fridays), presentations, and webinars in all of these different media.
I get questions like, well, that must be the case Rand, how do you publish a Botswana Email List blog post and once you publish it, once people read it, they're actually going to buy from you? I had this moment: Oh my gosh, this happens a lot. People assume that the reason you post content is for someone to consume the content and be inspired to make a purchase. This is how mythology works. Step one, oh, yeah, you know, I created this amazing piece of content. Look, it has lovely parallax scrolling, responsive design, beautiful graphics, and a cute layout. Wonderful content.
OK People will download it.. They'll love it. Step two, thankfully, people are at least considering this. Okay, I'm going to tweet and share and put this on. I'll put a bunch of links to it. I'll put it on my account. I will be promoting this content through all of these platforms. And then, look at this group of people over there. Not the most attractive tribe. A bit lanky. But wow, that's really good. We should sign off on any product these people sell. They must be amazing, right? Visitors who have experienced the content, and then some of them, like oh, maybe they will convert.
I get questions like, well, that must be the case Rand, how do you publish a Botswana Email List blog post and once you publish it, once people read it, they're actually going to buy from you? I had this moment: Oh my gosh, this happens a lot. People assume that the reason you post content is for someone to consume the content and be inspired to make a purchase. This is how mythology works. Step one, oh, yeah, you know, I created this amazing piece of content. Look, it has lovely parallax scrolling, responsive design, beautiful graphics, and a cute layout. Wonderful content.
OK People will download it.. They'll love it. Step two, thankfully, people are at least considering this. Okay, I'm going to tweet and share and put this on. I'll put a bunch of links to it. I'll put it on my account. I will be promoting this content through all of these platforms. And then, look at this group of people over there. Not the most attractive tribe. A bit lanky. But wow, that's really good. We should sign off on any product these people sell. They must be amazing, right? Visitors who have experienced the content, and then some of them, like oh, maybe they will convert.